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August 10, 2011

Famous British Caricaturists – Part Two

This list includes both British born artists and those who were born elsewhere but did most of their most important creations in the U.K. The selection is listed in chronological order by date of birth.

Max Beerbohm ( 1872 ? 1956 )

Sir Henry Maximilian “Max” Beerbohm was born in London, son of a well-to-do Lithuanian-born grain merchant. His family gave him he nick-name of Max and that is what he signed himself in his work and was known as for the rest of his life.

Beerbohm was educated at Charterhouse School and Merton College, Oxford but finished without taking a degree as he was already well recognized as a caricaturist and humourist.

He had an incapacity to draw hands and feet but was very good at heads and his dandified figures with inflated heads quickly became his trade-mark. The Times newspaper in 1913 described him as ?the greatest of English comic artists and he was variously hailed as ?the English Goya? and “the greatest portrayer of personalities in the history of art?

Henry Bateman (1887 – 1970)

Bateman was born in New South Wales, Australia of English parents who came back to England soon after he was born. He studied art at Westminster School of Art and the Goldsmith Institute.

His style matured early in life and by the age of 17 it was already established. He achieved a deal with Tatler magazine but is best well-known for his ?The Man Who??.? series of cartoons. These showed hapless people who had committed mostly upper class social faux pas. ?The Man Who lit his Cigar before the Loyal Toast? is a prime example.

Sir David Low (1891 – 1963)

Sir David Alexander Cecil Low was born in New Zealand and taught at Dunedin and Christchurch. He started his professional career in New Zealand and in fact his first effort was published whilst he was just 11 years of age.

He later moved to Australia and subsequently to England and by 1927 was working for The Evening Standard. He is best well-known for his caricatures depicting Hitler and Mussolini both before and during World War II. In fact, generations of New Zealand school children learned about the origins of the Second World War using textbooks illustrated by Low.

He was particularly hated by Hitler and after the war it was discovered that his name was in the ?Black Book? which listed those who the Nazis wished to arrest when they had occupied Britain.

Low was knighted in 1962, a year before his death. His obituary spoke of him as “the leading cartoonist of the western world”

Ronald Searle (b. 1920)

Ronald William Fordham Searle was born in Cambridge and began drawing at the prodigiously early age of five and was working professionally by the age of 15. The War interrupted his art studies and he enlisted in the Royal Engineers .

He was serving in Singapore when he was captured by the Japanese. He was a prisoner of war for the rest of the war eventually working on the notorious Siam-Burma ?Death Railway?. He created, in secret, many drawings depicting conditions in the camps which survived detection by being hidden under the mattresses of dying prisoners.

He returned to England at the end of the war and produced a prodigious volume of work in the 1950?s and 60?s. However he is best known as the creator of ?St Trinians School?.

Gerald Scarfe (b. 1936)

Gerald Anthony Scarfe was born in London and as a child was severely asthmatic. During his early bed-ridden years he busied himself by drawing. He began his working life in advertising but by the early 60?s his caricatures were appearing in ?Private Eye? and this led to a job with the ?Daily Mail?.

But it was his work with the British rock group Pink Floyd for which he is best known especially the illustration for the cover of their 1979 album ?The Wall?.

Searle also provided the caricatures for the opening and closing sequences of the well-liked BBC comedy ?Yes Minister? and in 1998 he drew caricatures of Tommy Cooper, Eric Morecombe, Joyce Grenfell, Les Dawson and Peter Cook which featured on a set of five British postage stamps commemorating British comedians.

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July 1, 2011

Which Affiliate Programs Should I Choose?

Obviously, the first filter that you ought to apply to any likely affiliate programs is relevance. While thinking about which affiliate programs you should opt for, you have to judge how that affiliate program fits into your web site. The reason for this is that visitors to your web site will expect to see something on the issue matter.

If I Google ‘teddy bears’ and when I get to the site, there are just ads for rocking horses, Forex and winter cruises, I am not going to be best pleased. The first principle is to offer people what they are searching for – stay on topic.

Does the supplier charge anything? Some suppliers may try to charge you a ‘joining fee’, a ‘registration fee’ or ‘handling fee’ – simply give them a wide berth. It ought to be free to join an affiliate scheme, you should not have to pay to have the right to sell someone else’s goods.

In a similar vein, what is the minimum payout amount? A lot of firms will not pay out less than $50, some even $100. This is a rip off. It is a factor to help you choose between one supplier and another – a deciding factor. If you are using three or four suppliers on your site, you might have to earn $300-400 before you are paid out!

Do they charge to process your payment as well? They should not really, does your boss make you pay to get your wages? It is the same principle. And how frequently do they pay out, weekly, monthly, quarterly?

Do you like their creatives, that is their banners and other adverts? There is a lot of proof that the normal, old fashioned banner advertisement of 468×60 is not very effective any more. Look for variety – boxes and skyscrapers. Otherwise, are you able to make your own?

Do they publish data on how effective their creatives are? What is the average conversion rate for every banner? That is, how many views does it take to get a hit and how many hits to get a sale?

Do they permit you to make a downline? That is, if someone visits your site and chooses to sell orchids as well, will you be given a part of the commission on that affiliates sales? You should be.

What is the value of the average sale and how much pay out will you make on that? Really, you want to be making at least a few dollars a sale; a few cents is no good, unless you are receiving thousands of visitors a day.

Create a couple of questions and send them to ‘support’. Do they give satisfactory answers? Are they quick to respond? And last but not least, would you by anything from the firm? Does their web site look professional? Is the sales page convincing?

There is such a great deal of choice when it comes to choosing a supplier that you can afford to have high standards. Take your time, go for the best, and you are less likely to have problems afterwards.

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May 7, 2011

Celebrated British Caricaturists – Part One

This list includes both British born artists and those who were born elsewhere but did the majority of their most important drawings in the U.K. The selection is listed in chronological order by date of birth.

William Hogarth (1697 ? 1764)

He was born in London and apprenticed to an engraver where he studied his trade. He became a painter, printmaker, pictorial satirist, social critic and editorial cartoonist and has been accredited with pioneering sequential art or the cartoon strip.

His work ranged from realistic portraiture to comic strip-like series of pictures known as “contemporary moral subjects”. His most famous works are no doubt ? The Harlot?s Progress and ?The Rake?s Progress?.

Isaac Cruickshank ( 1756 – 1811)

Cruickshank was a Scottish painter and caricaturist who was born in Edinburgh. Cruikshank’s first known publications were etchings of Edinburgh “types”, from 1784.

His water colours were exhibited, but in order to make a living it was found that it was more profitable to produce prints and caricatures. He was responsible in part for creating the figure of John Bull, the nationalistic representation of a solid British yeoman.

Isaac Cruikshank was a contemporary of James Gillray and Thomas Rowlandson, and he was part of what has been known as “the Golden Age of British Caricature.

Thomas Rowlandson ( 1756 – 1827)

Thomas Rowlandson was an English painter and caricaturist. He was born in London and after he finished school he studied at the Royal Academy. He was considered a promising student and if he had sustained his early diligence he would have made his mark as an artist.

But he inherited ?7,000 from a French aunt and dived into the dissipations of the town (he was known to sit at the gambling-table for 36 hours at a stretch).

He soon squandered his inheritance but the comradeship and examples of James Gillray and Henry William Bunbury seem to have recommended caricature as a way of filling his stomach and purse.

He also created a collection of erotic prints and woodcuts, lots of which would these days be thought of as pornographic .

James Gillray (1757 – 1815)

James Gillray was a British caricaturist and printmaker who gained great fame for his etched political and social satires, mainly in print between 1792 and 1810.

Some of his best known caricatures were directed at the Royal Family and George III in particular. He is also accountable for probably the most famous political cartoon of all time.

It was entitled ?The Plum Pudding in Danger? . It was printed in 1805 and depicts Pitt and Napoleon carving up the plum pudding of Europe.

By 1811, madness, no doubt made worse by his excessive life-style, was overtaking him and he passed away in 1815.

George Cruickshank ( 1792 – 1878)

George Cruickshank was born in London, the son of the famous caricaturist Isaac Cruickshank and started his working career as apprentice to his father.

He later started out as a caricaturist in his own right and was even paid ?100 in return for a promise not to caricature George IV In later life he switched to book illustrating and illustrated ?Sketches by Boz? and ?Oliver Twist? for Charles Dickens.

After developing palsy he died in 1878. Punch in his obituary said ?There never was a purer, simpler, more straightforward or altogether more blameless man. His nature had something childlike in its transparency.”

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November 14, 2010

The History Of Caricatures

A caricature is a portrait, painting or cartoon that exaggerates or distorts certain features of a person or item to generate an easily identifiable visual similarity.

Caricatures can be discourteous or complimentary and can serve a political point or be drawn solely for entertainment. Caricatures of politicians are commonly used in editorial cartoons, whereas caricatures of movie stars are often found in entertainment magazines.

The term is derived from the Italian caricare- to charge or load. So, the word “caricature” essentially says a “loaded portrait”. Strictly speaking , the term refers just to depictions of real-life people, and not to cartoon fabrications of fictional characters.

However the world-renowned animator Walt Disney claimed that his animation work could be compared with caricature, saying the hardest thing to do was find the caricature of an animal that worked best as a human-like character.

One of the earliest instances of a caricature has been uncovered in the ruins of Pompeii where a graffiti caricature of a politician had been etched on a wall.

Moving forward nearly 1500 years but staying in Italy, Leonardo da Vinci was an active proponent of the art. He actually sought out people with some kind of deformity to use as models.

The point of a caricature was to offer an impression of the original which was more striking than a portrait. Diodemmar Casem, one of the great early exponents, claimed to be able to sum up a person in ? three or four strokes of the pen?.

Caricature underwent its first successes in the closed aristocratic circles of France and Italy, where such portraits would be passed about for mutual enjoyment.

Mary Darley was one of the first professional caricaturists in England and about 1762 published the first book of caricature drawing in England – A Book of Caricaturas

However, the two greatest exponents of the art of the caricature in the 18th century were Thomas Rowlandson and James Gillray. Their styles of output were in great contrast. Rowlandson was the more artistic of the two and took his inspiration from the public at large.

Gillray, on the other hand, was more interested in the political arena and used his art to lampoon political life. Being contemporaries they became big friends and used to spend a great deal of time getting drunk in the taverns of London.

In drawing a caricature the caricaturist can choose to either gently mock or cruelly wound his topic. Drawing caricatures can simply be a variety of entertainment and amusement – in which case gentle mockery is in order – or the art can be employed to make a serious social or political objective.

A caricaturist draws on (1) the natural characteristics of the subject (the big ears, long nose, etc.); (2) the acquired individuality (stoop, scars, facial lines etc.); and (3) the vanities (choice of hair style, glasses, clothes, expressions and mannerisms).

Although caricaturists like Gillray raised a great deal of debate in the 18th century by their portrayal of the Royal family and especially George III, it was nothing compared to the present day pandemonium in the Muslim world brought about by cartoons caricaturing the prophet Mohammed. So the contemporary day caricaturist continues in the satirical mode of his illustrious predecessors.

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November 10, 2010

Giles The Newspaper Cartoonist

Ronald ‘Carl’ Giles was one of the most well-known British post war cartoonists whose work appeared in the British newspapers The Daily Convey and its sister paper The Sunday Express between the dates of 1943 and 1991.

He was born Ronald Giles in Islington, London in 1916. His school-friends nicknamed him ?Karlo? after the actor Boris Karloff to whom they thought he bore a resemblance. This was later shortened to Carl and it remained with him for the rest of his life.

He left school when he was 14 years old and started working as an office boy for a Wardour Street film company where he was later promoted to an animator for cartoon films. This led in 1935 to his working for the famous producer and director Alexander Korda on the first full-length British sound-tracked colour cartoon film, The Fox Hunt.

After a spell working in Ipswich, he joined Fleet Street in 1937. He worked as a cartoonist on the weekly newspaper Reynolds News where his efforts came to the attention of the editor of the Sunday Express and he was offered a job working for both the Daily Express and Sunday Express at the not petty salary of 20 guineas a week. His first cartoon for his new employers was published in the Sunday Express in October 1943.

The 20 guineas a week proved a portent of greater fortunes to come as by 1955 he was being paid no less than 8,060 GBP a week for an output of three cartoons. He was now a wealthy man.

In 1959 he was given the OBE and among his greatest admirers and fans were members of the Royal family who often received originals of his work.

His most famous character creations were The Giles Family who first appeared in August 1945. They were a family from the more affluent side of the British working class living in a suburban semi-detached house. The head of the family was Grandma a real battle axe of a person who anyone crossed at their peril. She is now immortalised as a bronze statue standing in Queen St Ipswich looking up at the office where Giles used to work.

They were used by Giles to comment on a current events in the news of the day and proved to be highly patriotic although cautious of authority. One amazing attribute of the family was that although their homes, hobbies and clothes reflected the changing values of the day, their ages remained unchanged although the cartoons ran for 46 years.

Today any middle-aged, middle class Englishman ( or woman) will have happy memories of the Giles Annual. This was a very welcome addition to the Christmas stocking and contained a selection of Gile’s output for the previous year. For numerous years this collection was chosen by Giles himself.

Carl Giles passed away in 1995 and in 2000 he was voted ‘Britain’s Favourite Cartoonist of the 20th Century’.

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November 9, 2010

Punch Magazine

In all probability the first name that comes to mind while thinking of the history of cartoons is that of Punch.

It was a British weekly magazine of humour and satire published between 1841 and 1992. It was started in July 1841 by Henry Mayhew who, with Mark Lemon, was responsible for the editing, and engraver Ebenezer Landells who took care of the illustrations.

Its original sub-title was The London Charivari, after a French satirical humour publication known as Le Charivari. Revealing their satiric and humorous goal, the two editors took the name of the anarchic glove puppet, Mr. Punch, of Punch and Judy renown as the title of the new publication.

On the other hand the name is also a play on words regarding the name of the co-editor Mark Lemon, in that “punch is nothing without lemon”. Mayhew did not stay with the publication for long. He ceased being joint editor in 1842 and became “suggestor in chief” until he left in 1845.

Punch was responsible for the word “cartoon” in the sense of a comic drawing. In fact one of its most famous cartoons, drawn by George Du Maurier, the grandfather of the novelist Dame Daphne Du Maurier , gave rise to the expression ?it is good in parts, like the curate?s egg?. The phrase derives from a cartoon entitled “True Humility”.

It pictured a nervous-looking curate taking breakfast in his bishop’s house.The bishop says, “I’m afraid you’ve got a bad egg, Mr Jones.” The curate replies, “Oh, no, my Lord, I assure you that parts of it are excellent!”

Yet probably its most well-known cartoon is entitled ? Dropping the Pilot? . This was a political cartoon by Sir John Tenniel, first published in March 1890. It depicts the German Chancellor Otto von Bismarck, as a shipping pilot, stepping off a ship watched by the German Emperor Wilhelm II. Bismarck had recently resigned as Chancellor at Wilhelm’s insistence.

After a very problematic start with much financial difficulty and lack of market success, Punch became a necessity for British middle class drawing rooms because it not only displayed a sophisticated sense of humour and but did not contain the rude material so ubiquitous in much of the alternative satirical press of the time.

The Times utilized small parts from Punch as column fillers, giving the magazine free publicity and indirectly granting a degree of respectability, However respectability was truly gained when it was learned that Queen Victoria and Prince Albert were to be discovered amongst it readership.

The circulation of Punch peaked during the 1940s at 175,000 but thereafter fell into decline, until in 1992 ,after 150 years the publication was forced to close.

In 1996, the Egyptian businessman Mohamed Al-Fayed became tired of the many criticisms he had to put up with from the publication Private Eye and purchased the rights to the Punch name with a view to using it to contend with his antagonist. He relaunched it later that year, but it never achieved any degree of circulation or profitability and in May 2002 it was announced that Punch would finally close for ever

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June 3, 2010

Great Advantages Of Affiliate Marketing

Affiliate marketing has become one of the most effectual ways to bring in money promoting online. It is also one of the simplest ways for somebody with a website to make a return online. Affiliate Marketing involves an arrangement between a merchant and a website owner. The website owner, or the affiliate, permits the use of their site for the promotion of the merchant’s products by linking to the merchant’s website.

In exchange, the merchant pays a commission to the affiliate on all sales created by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate receives a fee. The merchant will pay the affiliate only when a consumer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance system. Both the merchant and the affiliate have some advantages in affiliate marketing. There are many benefits on the merchant’s side. It gives the merchant a larger market in which to advertise a product or service.

Affiliate marketing will give the goods or service the maximum exposure that it may not get with other traditional marketing techniques. The more affiliate sites a merchant has, the higher the traffic, which can translate into sales. Affiliate marketing is the parallel of employing an army of sales people who will do the advertising and will only get a commission if a shopper buys.

Moreover, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Chief among these is the uncomplicated way to turn a profit. The affiliate can gain by having an advert or link to the merchant’s website, which potential customers will with a bit of luck click and proceed to make a purchase.

As soon as the consumer clicks on the advert on the affiliate’s site, the shopper is transferred to the merchant’s website and goes on to buy that specific product, the affiliate earns a commission. The more referrals there are the more return for the affiliate.

Affiliate marketing is an excellent method to earn money while at home. There are almost no construction costs. The product is already developed and established by the merchant, and all you have to do is find as many prospects as you can to bring in sales for both the merchant and the affiliate.

Affiliate arrangements are by and large free to link up with, so affiliates do not have to be anxious about start-up expenses. There are thousands of products and services you can choose from. You can discover affiliate programs for every product on this Earth. Without doubt, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales knowledge necessary. Most affiliate programs offer excellent assistance when it comes to providing marketing ideas. The straightforwardness of affiliate marketing allows you to be an affiliate marketer for the least cost and the most comfort.

You can even develop a thriving affiliate marketing business in the luxury of your own home. In affiliate marketing, your task is merely to locate visitors for the merchant; you do not have to worry about stock, sales processing, and produce distribution. These, along with customer service support are the responsibilities of the merchant.

Because of the international reach of the Internet, you can effortlessly locate thousands of visitors. You can step up your advertising operation by exploiting more forceful and dynamic tactics such as viral marketing. By drawing more shoppers, you also increase your capacity to earn.

An additional benefit to the affiliate marketer is the minimal danger involved. If the goods you are advertising is not making money then you can abandon it and choose another. There are no long-term compulsory contracts tying you to products that are not earning sufficient money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your earnings; and you can make a return even if affiliate marketing is just a sideline business to you. With your own affiliate business, you can easily earn additional income, although you do have to apply some effort and apply your imagination to capitalize on your earning capacity. Undeniably, affiliate marketing is one of the simplest and most efficient business opportunities on the web in our day.

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May 3, 2010

Monetizing Your Website Traffic

Creating your own ecommerce site is not the same as what it used to be. There are millions of competitors who are all too willing to take a bigger piece of the action, which means that whatever you can can come up with to increase your split will help, even if only a little bit.

We have got to admit to ourselves. The majority of us are in it for the cash. We do not want to squander our time and endeavor just for the fun of it. Most site owners would not wait long to see their profits. Although there are those who do not mind waiting, most want their money right now.

It is general knowledge that devoid of visitors we have no business. Like any business, without any clientele you don’t get any sales. Traffic means all the people that come to see to look at what you have to offer. The more surfers who see your products the more people there will be to purchase them.

Nobody puts up an ecommerce site who doesn’t want to make a return. We have overheads that have to be regained. With constant traffic, we at least have a fighting chance to achieve that prospect. Monetizing your number of visitors can optimize your chances of making the best out of it.

Earning Revenue out of your Visitors

The best and most proven method of earning a profit out of your visitors is using marketing. The Internet provides hundreds of thousands upon hundred of thousands of surfers everyday. Most of them are looking for something. While some are just searching for information, there is also a good percentage that is searching for something that they want.

The Internet has proven to be a very dependable resource for finding whatsoever product people require. The Internet has made the world a smaller place; you can advertise a product in Istanbul and still find a buyer from the center of New York.

Nevertheless, creating traffic is not an unproblematic task. You need to compete with a great number of sites to generate a good traffic flow. But if done correctly, this could create bags of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the heart of it, the more traffic you generate, the more likely you are to be though of as a desirable promoter. Basically, traffic equals profit. Marketing is the name of the game; with a good promotion scheme you can use your traffic flow to your advantage.

If you have good traffic you have a good amount of latent clients, customers that are willing to transfer money into your bank account.

This plan is called ‘pay-per-action’. With every click a surfer of your site makes on an promotion link you will be rewarded, depending on your agreement with the merchant. It may possibly be per click or per purchase. Either way, the more traffic you generate and the more clicks that happen, the more profit you’ll make.

What happens is, traffic originating from your site will be transferred to another site that can provide a product that you do not carry. There are lots of programs that can keep record and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that were provided by your site to their site, you receive a proportion of that sale. Affiliate programs would give you the advantage of monetizing your traffic without the actual need of carrying a single product.

There are so many means and methods to monetize your traffic. All it takes is a bit of hard work and the aspiration to launch a profit-earning site. The Internet is a true source of information, a lot of tips and guides are obtainable everywhere on how to monetize your visitors and make your site a good money earner.

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December 5, 2009

Make Money At Home Online – 3 Easy Tips To Making Money On The Net

Do you want to make money at home online? In this article I am going to show you 3 uncomplicated tips that you can use to make money at home online.

Tip # 1 – Learn SEO

You are probably wondering what SEO is. SEO is an abbreviation for search engine optimization. If you use SEO probably your website will be able to get into the search engines and start ranking for the keyword. If you are wanting to rank for a keyword such a “run in circle and pat your head to lose weight” then you should SEO so that you would rank for that keyword.

This may sound a little frightening and problematical to do but you extremely can learn how to do your own SEO pretty effortlessly if you are ready to learn.

Tip # 2 – Figure Out How To Build A Landing Page

When you start out you might not even be knowledgeable about what a landing page is. A landing page is simply a point that your traffic “lands” and this page will hold your affiliate offer. A landing page should have video, information, movies give or take a few things, it should be fun and pleasant to the consumer. By having a landing page you will be able to have a much better experience than if you were to just direct link to the sales page.

Tip # 3 – Just Keep At It

If you want to make cash at home online you will have to learn some self discipline and learn how to do work without seeing on the spot results. You might find it difficult when you are putting in some work but not seeing money flow immediately.

Like one of my friends says however – ” If you do what some people won’t for 1 year, do what others can for the rest of your life. ” When you feel like quitting, don’t.Get to work, keep at it and don’t get discouraged. If you do get discouraged you can post on the make money forums and other folks will tell you their stories and help you out as well.

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