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If you would like to sell anything on line or even just make money from Adsense, you will have to ensure that your web site is in the top five or six websites listed in a search using the keywords that you are specializing in.

For instance, if your website is involved with dog carts, you will want to be in the top six websites of the search results if anyone keys ‘dog carts’ into Google.

The method of achieving this goal includes SEO (search engine optimization) techniques. There are loads of these, in fact, there are hundreds or even thousands of books on the topic, so in this short piece, I merely want to look at one method that a lot of newbies overlook.

Sitemaps. Do you use sitemaps to help advertise your web site? If you are not then you are probably not making much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the rest are not using sitemaps to their full potential.

Let’s only talk about Google here, because it is the most used search engine by far and most of the others operate in the same manner anyway. Google uses robots, ‘bots or spiders to go out onto the web and track links automatically.

So, a spider (robots, bots and spiders are merely different names for the same thing) goes out onto the Internet and hits a website. It crawls that website until it hits a link and then it registers the link with Google and follows it. If that link is to another page on your web site it stays on your web site. If, however the link is to an external page (web site), it will move over there.

Now, as a website owner, you want your web site crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep walking off your site to go somewhere else, they will have to come back very, very frequently to crawl all your site.

This is bad news. You want to hold a spider, once you have been lucky enough to catch one, for as long as you can. Think of money spiders, because that is what they are.

So, in order to keep the spider crawling around your website, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.

I write an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my website.

Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through ensuring that your site is spidered more quickly.

Owen Jones, the writer of this piece, writes on a number of topics, but is now concerned with the SEO Content. If you would like to know more, please visit our website at PLR pieces

SEO copywriting services are provided by companies or people who will either write pieces of writing to order or will allow you, for a fee, to re-use and rewrite articles that they have written beforehand. Some of these businesses are fantastic, but most of them are worse than bad.

Some of the pieces that these companies sell are so bad that it would have been easier to compose the pieces from fresh rather than rewrite the gibberish that they sell.

The difficulty when you are searching for SEO copywriting services is that most webmasters who require these services are working alone and frequently those who do know a good firm offering SEO copywriting services would prefer to keep the knowledge to themselves.

Asking in a forum is virtually useless, because there are too many members who do not know but have to say something and there are others who would not know a good article if they read one.

Therefore, the best advice is to be vary careful before you listen to advice and be very, very careful before you part with any money. There are different levels that these companies work on, so it also depends what you want.

Do you want a firm to provide SEO copywriting services in toto – that is, do you need them to compose the articles and advertise your company for you or do you want to buy articles from them and promote your own website yourself?

The first choice is costly, but there are two degrees of the second option: first, if you purchase original pieces, you will have the same problems mentioned above, but if you buy PLR pieces (private label rights), you ought to rewrite them a little anyway in order to render them unique. This is an simple and far less costly quest.

Let’s begin with the top end of the market. if you would like someone to take over marketing your company on the Net, then you need to be certain that that firm understands the business that you are in. For instance, would a firm that has had success promoting a garden centre be able to promote a butcher’s?

Therefore, you need to see examples of the businesses that they have run successful campaigns for in the past and you ought to look at their web site and even contact the firm to see if there were any worries. A bona fide SEO copywriting services firm will be glad to show you these details, because they will be proud of their repute.

If you merely want someone to compose original pieces for you, you can afford to be a great deal less curious. All you require to know in this example is the details of the guarantee. If there is no warranty that you will like the articles, then go elsewhere.

If you are prepared to do a little rewriting of the articles that you have bought, you can render them your own. This is the route that most people using SEO copywriting services take to add content to their web sites or use as pieces to advertise them.

Owen Jones, the author of this article, writes on several subjects, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR Articles

Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and enlighten your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot really read graphics, but they can all interpret text.

Also, do not forget that merely because you have high-speed broadband, not everyone else does. Some of your potential customers might just give up, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Each page ought to have between 500-1,000 words of relevant, unrepeated content. Remember as well that the text must be in regular text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and classify your web site.

Without spamming the search engines by reiterating yourself too often, look for legitimate methods to repeat your keywords. How? you may ask. Well, one method is to have a number of menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are lengthy, you could have three: top, side and bottom.

Another way of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These ways give you four of five internal legitimate links on your site for which no search engine ought to penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Compose pieces for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have found that three pieces per web page normally does the trick, but it can take more. You should join some relevant blogs and forums and take part, leaving only worthwhile, practical comments, but make certain that your backlink is in your sigfile (signature file).

This technique can produce hundreds of relevant unreciprocated backlinks, but be careful to keep it low profile and relevant or the webmaster might delete your comments or even your account, wasting your work of weeks or even months.

Create a sigfile for your emails too. This does not supply true backlinks that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a good joke or a topical report.

Be innovative and work on getting backlinks on relevant websites. As you rise up the search engine rankings, webmasters will email you asking to swap links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you should be plugging the holes in your bucket, not drilling new ones.

Owen Jones, the writer of this article, writes on several topics, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR Articles

If you are at all serious about earning money on line, then you should be concentrating a great deal of your effort on SEO and getting more backlinks. SEO is ‘search engine optimization’, but for those who are not certain what backlinks are, here is an explanation.

Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how well-liked (and therefore how decent or and helpful) it is. The most well-liked web sites drift to the top of the search engine rankings.

However, there are two kinds of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your website back to the other website, which it perceives as a one for one swap.

These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you must be so good that webmasters will link to you for nothing.

I am sure that you appreciate that it is very useful to get to the front page of Google’s search results for the keyword phrase that you want to rank for, but perhaps you do not realize quite how important it is.

On average, over 85% of surfers arrive at the website that they would like by looking for it on a search engine and most people use Google. Not just that, but most people do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).

It could be that the numbers 1-5 in the search results get 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it really.

Not just will your website get more clicks up on the top of the search results, but the people who click through to your site will be searching for what you have to sell, which results in more targeted visitors. If the product sells, the top three do very well indeed.

I will return to getting more backlinks later, because there are a couple other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.

For instance, if you are selling T-shirts, it is better to call the site “Mike’s T-shirts” than “Mike’s Clothing”. There are other ways of linking websites, if you make a decision later to sell collared shirts or jumpers. Stay targeted. Begin earning money by selling T-shirts and then move on.

If you have a number of pages, make certain that the titles of each page are relevant as well. Check the source code for each page too and make sure that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag – again keep them targeted but do not repeat a keyword more than three times per page.

Owen Jones, the author of this article, writes on a number of topics, but is now concerned with the SEO Content. If you would like to know more, please visit our website at PLR Articles